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Opportunities and Challenges for Using Automatic Human Affect Analysis in Consumer Research

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The ability to automatically assess emotional responses via contact-free video recording taps into a rapidly growing market aimed at predicting consumer choices. If consumer attention and engagement are measurable in a reliable and accessible manner. relevant marketing decisions could be informed by objective data. Although significant advances have been made in automatic affect recog... https://www.roneverhart.com/Medusa-s-Gaze-West-Ladder/
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